Sales representative – Florida
Florida, USA

Your role:

Reporting to the Divisional Sales Manager, you will be responsible for promoting and selling Berger products to professional growers of all sizes. As a member of our highly respected sales team, you will manage all sales functions for your assigned territory to ensure business growth.


  • Meet or exceed sales budget.
  • Identify customer needs and create new business opportunities.
  • Cultivate existing customer relationships by providing high quality customer service.
  • Manage time effectively yet flexible to meet changing company or customers needs.
  • Actively engaged in industry associations and networks.
  • Leverage various departments while working opportunities through the sales process.
  • Demonstrate and apply product knowledge.
  • Provide feedback to the company on market trends and new product needs.
  • Assist in coordinating special events within the territory.
  • Operate within approved expense plan.

Job Requirements:

  • Minimum 7 years horticultural or related industry sales experience.
  • A proven track record of growing sales and prospect generation.
  • Horticultural education or equivalent related work experience.
  • An aptitude to identify and understand various growing challenges.
  • Effective listening, communication and interpersonal skills.
  • Demonstrate strong analytical, troubleshooting and problem solving skills.
  • Must be well organized, detail oriented and possess strong follow-up.
  • Available and willingness to travel on a weekly basis.
  • Valid driver’s license and dependable vehicle is required.
  • Ability to travel to and from Canada
  • Proficient computer skills and familiarity with CRM systems.

About Berger

Berger has been producing growing mixes for 55 years and has built a solid reputation in the industry. In addition to offering products of exceptional quality, this third-generation family business offers its employees a dynamic workplace where everyone puts their talents to good use in developing the company. Salaried compensation commensurate with experience.  Commissions, bonus, healthcare plan and 401K offered as well.


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