In 1963, she and her husband, Alcide Berger, started a business to produce growing media. Today, that company is known throughout the industry for the quality and consistency of its products<\/strong> as well as its vast expertise.<\/p>\n <\/p>\n For more than 50 years, successive generations of the family have led the company. Each has added to its strength, helping Berger to grow and flourish. To this day, the company is relentlessly propelled by both innovation and its team\u2019s dedication.<\/p>\n <\/p>\n <\/p>\n It was in March of 1963, in the town of Saint-Modeste, Qu\u00e9bec, that Huguette Th\u00e9berge and Alcide Berger laid the foundations of a company destined for worldwide growth.<\/p>\n <\/p>\n From the very beginning, the couple sowed the seeds of what would become the core philosophy and family values of Berger, namely harmony, performance, commitment and proximity<\/strong>. At first, the peat was harvested by hand, but the harvesting operations were soon mechanized.<\/p>\n <\/p>\n <\/div> In 1980, the company\u2019s founders passed the torch to their two sons, Claudin and R\u00e9gis Berger. Under their leadership, the company innovated by introducing value-added products<\/strong> and began exporting to other countries. During this time, the company also:<\/p>\n \u2022 Developed direct sales<\/strong>;<\/p>\n \u2022 Began distributing products under the Berger label<\/strong>;<\/p>\n \u2022\u00a0Acquired peatlands in New Brunswick and Manitoba;<\/p>\n \u2022 Built peat processing plants and mixing plants in several locations in the United States and Canada;<\/p>\n \u2022 Created the Skyscraper format<\/strong>, an innovation still unequaled in the industry;<\/p>\n \u2022 Established its presence in worldwide markets;<\/p>\n \u2022 Obtained ISO 9001<\/strong> certification;<\/p>\n \u2022 Acquisition of the family land in Saint-Fabien.<\/p>\n <\/div> Val\u00e9rie and M\u00e9lissa Berger, Claudin Berger\u2019s daughters, have led the company as Co-Chief Executive Officers since 2015. Bringing a wave of renewed energy to the company, these two dynamic businesswomen are committed to its continued growth through an unprecedented market-oriented approach<\/strong>, including the creation of innovative products based on growers\u2019 needs.<\/p>\n Their shared vision has brought effervescent success for Berger:<\/p>\n \u2022 Obtaining Veriflora\u00ae<\/strong><\/em> certification;<\/p>\n \u2022 Transforming the image of the Berger brand;<\/p>\n \u2022 Acquiring Sun Land Garden Products and Beaver & Lafaille Peat Moss;<\/p>\n \u2022 Increasing revenues by 100%<\/strong> between 2010 and 2015;<\/p>\n \u2022 Prix Prestiges 2015 (2015 Prestige Awards) \u2013 “Company of the Year”<\/strong> awarded by the Chamber of Commerce of Rivi\u00e8re-du-Loup.<\/p>\n <\/div> The Story of a Flourishing Family Business As a third-generation family business, Berger owes its existence to the dream of one woman: Huguette Th\u00e9berge. In 1963, she and her husband, Alcide Berger, started a business to produce growing media. Today, that company is known throughout the industry for the quality and consistency of its products as well as its vast expertise. For more than 50 years, successive generations of the family have led the company. Each has added to its strength, helping Berger to grow and flourish. To this day, the company is relentlessly propelled by both innovation and its team\u2019s dedication. <\/p>\n","protected":false},"author":2,"featured_media":0,"parent":284,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-wysiwyg.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-288","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n
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\n![\"Alcide](\"https:\/\/www.berger.ca\/wp-content\/uploads\/2016\/05\/2318_001-e1462992429407-300x185.jpg\")
\n<\/div>
\nA visionary generation<\/h3>\n
\n<\/div>\n
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\n![\"Claudin](\"https:\/\/www.berger.ca\/wp-content\/uploads\/2016\/05\/Groupe-Berger_Claudin-R\u00e9gis-e1462992497222-300x185.jpg\")
\n<\/div>
\nA generation with eyes on the world<\/h3>\n
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\n![\"M\u00e9lissa](\"https:\/\/www.berger.ca\/wp-content\/uploads\/2016\/05\/160321_Berger6966_Final-e1462903481855.jpg\")
\n<\/div>
\nA generation of sustained growth<\/h3>\n
\n<\/div>\n","protected":false},"excerpt":{"rendered":"